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Brand Foundation

Brand Identity

A complete visual identity system that makes your brand instantly recognisable and trusted.

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01 · Scope

What's included

  • Primary logo in 4 formats (SVG, PNG, EPS, PDF)
  • Color system with primary, secondary, and accent palettes (HEX, RGB, CMYK, Pantone)
  • Typography system with Arabic and English type pairings
  • Iconography set (minimum 24 custom icons)
  • Brand guidelines document (40–60 pages, bilingual)
  • Usage examples for web, print, social, and signage
  • Editable source files handover (Figma + Illustrator)
02 · Process

How we deliver

  1. Discovery

    Stakeholder interviews, competitive landscape scan, and visual territory alignment.

  2. Concept

    Two to three distinct design directions explored at logo, color, and type level.

  3. Refinement

    Selected direction is refined across every asset until the system is internally consistent.

  4. Delivery

    Final guidelines, editable files, and team onboarding walkthrough.

03 · Fit

Who it's for

  • Fintech & Banking
  • Real Estate & Property
  • Hospitality & Travel
  • SaaS & Technology
  • Professional Services
04 · Shape

Timeline & engagement tier

Typical timeline
6–10 weeks
Engagement tier
All tiers
05 · In motion

See it live

Live demo coming in Phase 2.D
06 · Adjacent

Ready to move forward?

Request a quote or book a consultation — we'll respond within one business day.

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Brand Identity — Brand Foundation · TETRA