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Program / Early-Stage

The TETRA Startup Program.

Discounted flagship delivery for early-stage Saudi and GCC startups building with real product-market intent.

How It Works

Four steps from application to launch.

Step 01

Apply

Submit a short intake covering team, stage, product, and the specific outcome you're targeting. Most applications take under ten minutes.

Step 02

Qualify

We review fit against program criteria and schedule a 45-minute diagnostic call. Decisions return within seven working days.

Step 03

Build

We run brand, site, and analytics in parallel sprints. You get weekly demos, a shared board, and one senior TETRA lead end-to-side.

Step 04

Launch

Go live with bilingual EN/AR, analytics instrumented, and a 90-day support window for iteration on what the data shows.

Eligibility

Who we accept into the program.

The program is built for focused teams solving a defined problem in the Gulf. If you match most of the criteria below, apply — we read every submission.

  • Pre-seed to seed stage

    You've passed the sketch phase and are ready to commit to production.

  • Based in KSA or the GCC

    Company registered or actively operating in Saudi Arabia or a GCC state.

  • Founding team full-time

    At least the founding team is committed full-time to the company.

  • Early-revenue stage

    Pre-revenue or early revenue teams qualify — the program is sized for this stage.

  • Product in market OR MVP in 60 days

    Either a working product is live, or an MVP is at most 60 days from launch.

  • Two or more founders

    We fund partnerships, not solo efforts — a minimum of two committed founders.

What's Included

Eight deliverables. One fixed program price.

Brand & Site

  • Brand foundation sprint

    Strategy and identity sprint covering positioning, name work if needed, and a complete visual identity.

  • Premium website — up to 8 routes

    Production-grade Next.js site with up to eight routes, motion, and a content model ready to scale.

  • Design system tokens

    Typography, color, spacing, and motion tokens documented — so every later screen stays on brand.

  • Bilingual EN / AR from day one

    Native Arabic typography, RTL layouts, and a translation workflow wired into the CMS.

Growth & Ops

  • Analytics instrumentation

    GA4, PostHog, and Clarity configured with event taxonomy and funnels ready for board-level reporting.

  • Lead capture + CRM setup

    Forms, WhatsApp handoff, and CRM pipeline configured so no inquiry falls through the cracks.

  • Content seed — six articles

    Six launch-grade articles in English and Arabic that support SEO authority and investor readiness.

  • Three-month post-launch retainer

    Three months of iteration post-launch — fixes, tuning, and measured improvements based on live data.

Program Packages

Three entry points. One consistent quality bar.

Each tier is a defined scope. Final fee is set after the diagnostic call — apply to start.

Tier 01

Launch

Solo founders and MVP-stage teams ready for a first real presence.

By applicationApply
  • Brand identity essentials + logo system
  • Four-route Next.js site, bilingual
  • GA4 and PostHog instrumentation
  • Thirty-day post-launch support
Apply
Most PopularTier 02

Scale

Funded pre-seed startups ready to deploy a full flagship presence.

By applicationApply
  • Full brand foundation sprint
  • Eight-route premium site with motion
  • Analytics, CRM, and content seed (6 articles)
  • Ninety-day post-launch retainer
Apply
Tier 03

Horizon

Post-seed startups rebuilding a digital foundation already in market.

By applicationQuote
  • Multi-region, multi-product IA and content model
  • Advanced motion, 3D, and custom interactions
  • Dedicated senior lead + weekly steering rhythm
  • Six-month post-launch optimization retainer
Apply
Frequently Asked

Direct answers to the questions founders ask us.

It's a real, scope-matched discount — roughly 30% to 40% below our standard commercial rate for the same deliverables. We make this work by batching program applicants, fixing scope tightly, and investing in startups we expect to return as full-rate clients after their next funding round.
We do not take equity. The engagement is purely monetary — a fixed program fee, paid against defined milestones. You keep 100% of your cap table and we keep our focus on delivery.
Applications close within three working days. A diagnostic call is scheduled within seven days of submission. Final accept or decline is returned within ten working days of that call. Build kicks off the week after acceptance.
Yes. Program pricing covers the scoped deliverables. Anything outside that — additional routes, a Sanity build-out, an AI agent, paid-media management — is quoted at our standard retainer rate and can be added mid-program or post-launch.
Yes, across the GCC — UAE, Kuwait, Qatar, Bahrain, and Oman. We require either incorporation or active commercial operation in one of these markets. Teams targeting the GCC but incorporated elsewhere are reviewed case-by-case on the diagnostic call.

Ready to apply?

Submissions take ten minutes. A real person at TETRA reads every application.

Apply to the Program
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