Visual Identity

Patterns, textures, iconography — the surrounding language that turns a logo into a system.

• 01Color system with primary, secondary, and signal palettes
• 02Typography pairing for Arabic and English
• 03Pattern and texture library (minimum 8 variants)
• 04Icon set (minimum 24 custom icons)
• 05Photography and illustration direction

1. 01

   Direction

   Confirming the visual territory established by the logo.

2. 02

   System build

   Constructing color, type, pattern, icon, and photography rules in parallel.

3. 03

   Application test

   Stress-testing the system across web, print, social, and signage surfaces.

• Hospitality and Real Estate
• Retail and Consumer
• SaaS and Technology