Maskan Developments is launching a flagship residential compound in Riyadh North — a 280-unit project competing against developers who use rendered video tours. Their target buyers (Saudi families spending 1.5M–4M SAR) expect to understand spatial quality before visiting. The challenge: create a digital experience that communicates architectural intent, material quality, and community design at a level that accelerates purchase decisions.
This concept builds an immersive 3D property experience that lets buyers explore units, customize finishes, and understand the compound layout from any device. The technical architecture prioritizes performance — compressed models, progressive loading, and device-tier detection ensure the experience works on the phones buyers actually use, not just developer machines.
What this concept engagement would include.
These are scenario-based expectations — not verified client results.
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