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Division / Digital Growth

Brand. Experience. Growth. Three specialized practices.

Each practice is led by senior specialists. AR + EN native. Salla and Zid native. ZATCA Phase 2 ready. Most clients start with one practice and add the others later — not all three at once.

AR + ENBilingual native
ZATCA Phase 2Ready on every site
5 KSA EngagementsLive

Brand built right. Sites engineered properly. Growth that compounds.

TETRA Digital Growth · 2026

TETRA · digital growthBrand spec
Typography
Aa Bb CcMontserrat
أ ب تTajawal
Palette
  • Eerie Black#171819
  • Cultured#f0f1f2
  • Teal#008081
  • Aquamarine#66c1bf
Delivery

Lighthouse 92+ · WCAG AA
AR / EN parity · ZATCA Phase 2

BrandSiteGrowth

Brand built right. Sites engineered properly. Growth that compounds.

TETRA Digital Growth principle

Three practices · Three specialist teams

What our digital specialists deliver.

Three specialist practices, engaged independently or together. Brand Foundation for new entrants. Digital Experience for ready-to-ship brands. Growth as a compounding retainer. Most clients start with one.

Practice 01 · Digital Growth

Brand Foundation

Strategy, identity, and brand voice. KSA cultural fluency. Bilingual from the wireframe.

BRAND SPECIMENMONOGRAM CONSTRUCTIONTYPE PAIRAa Bb CcأبجدPALETTEVOICE· Direct· Engineered· BilingualPRIMITIVESBRAND BOOK · 64 PP
  • Brand Strategy
  • Visual Identity
  • Logo Design
  • Naming & Tagline
  • Brand Guidelines
  • Pitch Deck

AR + EN · Cultural reviewer pass · 64-page brand book

Practice 02 · Digital Growth · CORE inside

Digital Experience

Websites, e-commerce, applications. Performance budget locked. ZATCA Phase 2 ready on every checkout we ship.

SITE ARCHITECTUREtetra-agency.comINTEGRATIONSCMSAnalyticsZATCASallaCORE · 3D / IMMERSIVELIGHTHOUSE 92+ · LCP < 1.5s
  • 3D / Immersive WebsitesCORE
  • Corporate Websites
  • E-commerce
  • Web Applications
  • Custom CMS
  • Landing Pages

Lighthouse 92+ · ZATCA Phase 2 · WCAG AA

Practice 03 · Digital Growth

Growth

SEO, content, paid, CRO. Compounding monthly. KSA-tuned with native AR content.

GROWTH FUNNEL · 90 DAYSMONTHLY CADENCEAWARENESS1.2MCONSIDERATION180KCONVERSION12KRETENTION9.8KCHANNELSSEO70%PAID50%CONTENT65%CRO35%QUARTERLY REVIEWQ1Q2Q3Q4
  • Technical SEO
  • Google Ads
  • Meta Ads
  • Blog Content
  • CRO
  • GEO Optimization

6-month minimum · Quarterly review · No vanity metrics

Built for Saudi

Engineered for Saudi commerce and compliance.

KSA platforms supported natively. Compliance verified per engagement, not assumed.

Salla Native

We ship on Salla regularly — theme, app, and ZATCA integration. Not certified partners; just shipped enough to know the platform's edges.

Zid Native

We ship on Zid for clients who pick that platform. Same depth of platform knowledge as Salla.

ZATCA Phase 2

E-invoicing schema validation on every checkout we ship. Sandbox tested before launch.

AR / EN Native

Bilingual from the first wireframe — not translated post-launch. RTL-correct typography, native-reviewer pass.

How we deliver

From audit to operating in four phases.

Same delivery ladder for Brand Foundation, Digital Experience, and Growth engagements. Predictable scope. Transparent pricing per phase.

01 / 04 · DISCOVER

Audit current state. Score positioning gaps.

We map current brand and site, score positioning gaps against KSA-sector competitors, and produce a written brief with phase-by-phase scope and pricing band.

02 / 04 · DESIGN

Strategy, identity system, site architecture.

We define positioning, build the identity system in AR + EN, and architect the site information flow — all reviewed by a native-Saudi reviewer before any build.

03 / 04 · DELIVER

Build, test, launch — ZATCA Phase 2 ready.

Production engineering with performance budget (Lighthouse ≥ 90 mobile, LCP < 1.8s), AR/EN parity, ZATCA validation on every e-commerce checkout, staged launch with rollback plan.

04 / 04 · OPTIMIZE

Monthly retainer. Quarterly business review.

Content updates, SEO maintenance, paid optimization, CRO experiments. Quarterly business review with hand-built reports — no vanity metrics dashboards.

FAQ

Common questions about TETRA Digital Growth.

Do you build on Salla, Zid, or both?

Both — we let the client's existing platform or business constraints decide. For a new launch with KSA-only audience, we typically recommend Salla. For a multi-region launch with GCC expansion ambitions, Zid often fits better. The platform decision is part of Discovery, not pre-decided.

Are sites ZATCA Phase 2 compliant by default?

Yes. Every e-commerce site we ship validates against ZATCA Phase 2 e-invoicing schema. Sandbox testing in Discovery, production validation in Deliver. We don't ship a checkout that isn't compliant.

Do you write Arabic content natively or translate from English?

Native AR from the wireframe stage, reviewed by a native-Saudi reviewer before launch. We don't translate. Arabic copy is briefed and written in Arabic, with English produced in parallel — not as the source language.

What's a typical Growth retainer engagement?

Growth retainers start at SAR-band tier published before kickoff and scale by scope (number of channels, content cadence, ad budget management). Most clients start at the entry tier and expand quarterly. Retainer minimum is 6 months — Growth compounds, and shorter cycles don't compound.

Can you take over an existing site?

Yes — we run an audit first to scope migration vs in-place upgrade. Some sites are upgrade-able (we keep the platform, upgrade the system). Others need rebuild (especially if SEO foundations are broken or the platform doesn't support ZATCA Phase 2 cleanly). The audit decides — and the audit is fixed-price.

Do you cover the full funnel — brand AND ads?

We can — but we usually don't sell both at the same time. Brand Foundation engagements ship first. Growth retainer starts after the brand and site foundation is in place. Selling ads on a weak brand is the most expensive way to spend marketing budget — we won't take that engagement.

Ready?

Talk to a digital specialist.

Direct call with the senior who will lead your engagement. 30 minutes. Focused agenda — your situation, our preliminary scope, named specialists, and a price band before you decide.

Response commitment — 24 hours · weekdays · KSA business hours
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