Step 1 of 6The agents
Group your contacts
New contacts arrive from forms, events and sales conversations. The agents group them the way you think about your market and keep the groups current.
AI Agents & Business Automation
Campaigns that run.Leads that warm up.
Your contacts are grouped, campaigns run on schedule and leads are nurtured until they are ready. Content goes out only when a marketer approves it, and hot leads are handed to sales with their history.
AI-native delivery. Human accountability.
Marketing & CRM Agents · one workflow, start to finish
Contacts grouped, campaigns sent on schedule, leads nurtured until they are ready. Nothing reaches a customer until a marketer has approved it.
- Comes in from
- New contactsWebsite formsEvent lists
- Lands in
- CRMEmail platformWhatsApp
- What it automates
- 8 areas
- A person decides
- 1 of 6 steps
How the work runs
One cycle, start to finish.
One campaign, from the list to the handoff. The ringed step waits for your marketer.
01Group your contactsThe agents
New contacts arrive from forms, events and sales conversations. The agents group them the way you think about your market and keep the groups current.
02Run the campaignsThe agents
Campaigns run on the schedule you set — the email, the WhatsApp message the day after, the follow-up for those who opened — without a hand on the button.
03Nurture the leadsThe agents
A lead who is not ready is kept warm with the right message at the right interval — and the sequence pauses the moment they reply.
04You approve the contentA person
Every piece the agents draft — email, message, post — waits for a marketer to read and approve it. Your brand's voice is set once; your marketer's eye is on every send.
05Keep the CRM cleanThe agents
Underneath, the CRM is kept clean: duplicates merged, titles current, bounced addresses cleared, missing fields filled from what people told you.
06Hand hot leads to salesThe agents
When a lead is hot it is handed to sales with its whole history — what it received, read and said. The salesperson picks up a conversation, not a cold name.
Step 2 of 6The agents
Run the campaigns
Campaigns run on the schedule you set — the email, the WhatsApp message the day after, the follow-up for those who opened — without a hand on the button.
Step 3 of 6The agents
Nurture the leads
A lead who is not ready is kept warm with the right message at the right interval — and the sequence pauses the moment they reply.
Step 4 of 6A person
You approve the content
Every piece the agents draft — email, message, post — waits for a marketer to read and approve it. Your brand's voice is set once; your marketer's eye is on every send.
Step 5 of 6The agents
Keep the CRM clean
Underneath, the CRM is kept clean: duplicates merged, titles current, bounced addresses cleared, missing fields filled from what people told you.
Step 6 of 6The agents
Hand hot leads to sales
When a lead is hot it is handed to sales with its whole history — what it received, read and said. The salesperson picks up a conversation, not a cold name.
What it automates
Everything it takes care of.
Segmentation
Contacts grouped the way you sell
Campaign workflows
Campaigns that run as designed
Lead nurturing
Not-ready leads kept warm
Lifecycle automation
The right message at each stage
CRM operations
A CRM you can trust
Content assistance
Drafts in your voice, you approve
Reporting
What ran and what came of it
Marketing-to-sales handoff
Hot leads reach sales with history
Where a person decides
Human control by design.
Marketing speaks in your brand's name; a marketer says yes to every word.
Automate what should be automated. Keep humans in control where decisions matter.
Content approval
Every email, message, post or page before it goes out.
Audience limits
A send larger than the size you set, or to a sensitive group.
Brand guardrails
Any claim, offer or wording outside your rules.
Escalation
A complaint, a legal notice, an unsubscribe with a reason.
Audit trail
Nothing — it is there to read.
Always on, across the whole solution
- Human approval gates
- Roles & permissions
- Escalations
- Audit logs
- Guardrails
- Spend limits
- Security
- Privacy
- Human overrides
Connected
Works inside the systems you already run.
Campaigns run in your email platform and on WhatsApp; the truth lives in your CRM.
- HubSpot
- Odoo
- WhatsApp Business
- n8n
- Make
- Zapier
- Anthropic Claude
- Google Gemini
Also insideSalesforce · Microsoft Dynamics 365 · Power BI · Your internal systems
Named as the systems the work runs inside — no partnership, reseller or certified status is claimed.
At work in every sector
The same team, in your kind of business.
Real Estate & Property
Construction & Engineering
Industrial, Manufacturing & Technical B2B
Hospitality & Tourism
Technology, SaaS & Startups
Retail & E-commerce
Delivered as one
One solution, not separate services.
Sometimes the new process needs the software that runs it. We build it as part of the same solution — one business transformation, not five disconnected technical services.
- AI Agents & Business AutomationMarketing & CRM Agentsrun the workflow
- Portals & Workflow PlatformsPreference centreA preference centre where people tell you what they want to hear.
- Dashboards & Business IntelligenceMarketing dashboardA marketing view the owner reads without help: campaigns, pipeline, groups.
- Application Modernization & CloudWebsite & CRM linksYour website, CRM and platforms connected so the agents work across them.
- ConnectedYour systemsCRMEmail platformWhatsApp
A marketing transformation can be the Marketing & CRM Agents, a preference portal, a campaign dashboard and the CRM and website integrations — sold and delivered as one.
Intelligence inside
- Agentic AIRuns each campaign as a plan, branching on what people do.
- Generative AIDrafts every piece in your voice, per channel and group.
- Predictive & Decision IntelligenceScores who is warming up and who is going quiet.
- Enterprise Knowledge & AI SearchAnswers a contact from your own materials, with the source.
How it starts
The engagement, drawn the same way.
We start from the campaigns you run today and the CRM as it really is — who is in it, what is missing, what nobody trusts.
- 01
Map the process
Drawn as it really runs — every hand-off, exception and approval
- 02
Design the agents and gates
Which steps run on their own, which wait for a person, and what each agent may do
- 03
Build and connect
The agents, the automations and the software around them, inside your systems
- You decide
You approve the go-live
It runs beside the current way first; you decide when it takes over
- 05
Run, watch, improve
Monitoring, logs and alerts from day one; tuned on what actually happens
Every engagement is scoped around your process — nothing here is a fixed package.
Questions
What people ask before they start.
Will the agents send anything without us seeing it?
No. Every piece waits for a marketer's approval before its first send. What runs alone is the schedule and branching you already approved.
Our CRM is a mess. Do we clean it first?
No — cleaning it is part of the work. The agents merge, fill and clear continuously, by rules set at the design stage.
Does this replace our marketing team?
It replaces the scheduling, list-building and housekeeping. Your marketers keep the strategy, the story and the yes on every piece.
Can it write in Arabic?
The agents draft in the language of each audience, Arabic or English, from a brand voice you approve in both. A marketer approves every piece.
How do you keep it from annoying customers?
Frequency and audience limits are yours. A reply pauses a sequence, an unsubscribe ends it, a complaint goes to a person.
How is it priced?
Scoped and priced on request — it depends on the channels, the state of the CRM and the software built around the agents.
Before you go
Ready for campaigns that run themselves?
Bring the campaign you keep meaning to run and the CRM you do not quite trust. We will map the path, then build the agents that run it.
